Presentation is Everything


Via Evergreen Media:

Sometimes I write stuff.

…there are good presentations and bad presentations. Sometimes it’s hard to pinpoint exactly what separates the former from the latter, but you know it when you sit through it.

Planning a Plan (for 2021)


via Evergreen Media:

If you’re asking, “what should I do differently [with my marketing plan] in 2021,” my response is this: be ready to do everything the same. And also different. Don’t be rigid with your planning, because everything

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Marketing Funnel Basics


via Evergreen Media:

Careful planning of your funnel will ensure that you have all of the necessary pieces in place so that you understand what works best for moving customers around your funnel.

3 Disciplines for Marketing


Via Evergreen Media:

Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.

These are

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Inclusive Marketing


via Evergreen Media:

As brand marketers, we have a responsibility to our customers to portray humanity fairly (if you are more interested in an unfair portrayal, you should go into political marketing.) We are chronicling the human experience by

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