Planning a Plan (for 2021)

Please note: This post was written some time ago (4 years ago). My perspectives, knowledge, and opinions may have evolved significantly since then. While the content might still offer valuable insights, I encourage readers to consider it in the context of its publication date.

via Evergreen Media:

If you’re asking, “what should I do differently [with my marketing plan] in 2021,” my response is this: be ready to do everything the same. And also different. Don’t be rigid with your planning, because everything could (and probably will…) be upended tomorrow.

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