culture

Inclusive Marketing

Posted 2020/10/01

As brand marketers, we have a responsibility to our customers to portray humanity fairly (if you are more interested in an unfair portrayal, you should go into political marketing.) We are chronicling the human experience by

… Read the rest

Professional Sports and Social Media

Posted 2019/01/16

As an avid fan of both the NFL and NBA I was noticing today the differences between their social media strategies. Both leagues are very active on Twitter — posting several times per hour with news and information about their … Read the rest