Inclusive Marketing

via Evergreen Media:

As brand marketers, we have a responsibility to our customers to portray humanity fairly (if you are more interested in an unfair portrayal, you should go into political marketing.) We are chronicling the human experience by

Read the rest

Professional Sports and Social Media

As an avid fan of both the NFL and NBA I was noticing today the differences between their social media strategies. Both leagues are very active on Twitter — posting several times per hour with news and information about their … Read the rest