Presentation is Everything
Via Evergreen Media:
Sometimes I write stuff.
…there are good presentations and bad presentations. Sometimes it’s hard to pinpoint exactly what separates the former from the latter, but you know it when you sit through it.
Category: work
Podcast: Presentation is Everything
In the latest issue of The Green Note, I wrote about improving the quality of your presentations. As usual, there is also a podcast version. Enjoy!
The Importance of Mentoring
Via Evergreen Media:
Getting to the important point, and the reason I’m give you a rundown of my boring resume: at nearly every step of the way, I had access to someone more experienced who could mentor me. As I’ll explain, this is both rare and very fortunate.
Planning a Plan (for 2021)
via Evergreen Media:
If you’re asking, “what should I do differently [with my marketing plan] in 2021,” my response is this: be ready to do everything the same. And also different. Don’t be rigid with your planning, because everything could (and probably will…) be upended tomorrow.
Marketing Funnel Basics
via Evergreen Media:
Careful planning of your funnel will ensure that you have all of the necessary pieces in place so that you understand what works best for moving customers around your funnel.
Solving Facebook Ad Account Issues
via Evergreen Media:
If you are a regular advertiser on Facebook, you have certainly had the experience of an ad rejection. Ads can be flagged for any number of reasons, but they are usually easy to resolve (unless you need to generate all-new creative in order to get your ads back into compliance.) But what does it mean when Facebook shuts down your entire ad account, with no warning? Facebook does not give most advertisers any direct channels of support, so how do you get your ads back up and running?
Useful tips for Facebook marketers. If you run ads on Facebook, you’re going to run into one of these issues eventually.
3 Disciplines for Marketing
Via Evergreen Media:
Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.
These are permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.
Another thing I originally wrote for The Green Note, my marketing newsletter. I hope it helps my fellow marketers.
Inclusive Marketing
via Evergreen Media:
As brand marketers, we have a responsibility to our customers to portray humanity fairly (if you are more interested in an unfair portrayal, you should go into political marketing.) We are chronicling the human experience by shining light on our beauty, our flaws, and our needs. The stories we tell should be truthful, and the truth is that humanity everywhere is diverse in ways beyond just skin tone.
Check out the rest of the thing I wrote over at my agency. It’s an important topic.