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… Read the restIf you’re asking, “what should I do differently [with my marketing plan] in 2021,” my response is this: be ready to do everything the same. And also different. Don’t be rigid with your planning, because everything
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Careful planning of your funnel will ensure that you have all of the necessary pieces in place so that you understand what works best for moving customers around your funnel.
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… Read the restIf you are a regular advertiser on Facebook, you have certainly had the experience of an ad rejection. Ads can be flagged for any number of reasons, but they are usually easy to resolve (unless
… Read the restThere is a cult of ignorance in the United States, and there has always been. The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy
It was a little over six years ago that my family moved out of the Washington, DC area. After living and working there for almost a decade, it was our home. We had purchased our first home, and one of … Read the rest
I think more than anything else this year, I’ve needed escapist entertainment. I avoid cable news at all costs, and I give a thumbs-down review to any shows which let the real world creep too much into storylines. This isn’t … Read the rest
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… Read the restSupply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.
These are
For my friends, colleagues, and family members, it’s probably a weird time to be in my orbit. Everyone has always known me a conservative, a Republican political operative who built a career out of helping Republicans get elected to office. … Read the rest
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… Read the restAs brand marketers, we have a responsibility to our customers to portray humanity fairly (if you are more interested in an unfair portrayal, you should go into political marketing.) We are chronicling the human experience by
… Read the restThe year is 1995. You’re stuck with slow floppy disks that only hold 1.44 MB of data. But there’s an exciting new technology: Zip drives, which can hold 100 MB and free you from floppy disks!