Author: thomasjpr

Planning a Plan (for 2021)

Posted 2021/02/13

via Evergreen Media:

If you’re asking, “what should I do differently [with my marketing plan] in 2021,” my response is this: be ready to do everything the same. And also different. Don’t be rigid with your planning, because everything

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Marketing Funnel Basics

Posted 2021/01/06

via Evergreen Media:

Careful planning of your funnel will ensure that you have all of the necessary pieces in place so that you understand what works best for moving customers around your funnel.

Truth

Posted 2020/12/01

There is a cult of ignorance in the United States, and there has always been. The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy

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Today

Posted 2020/11/07

It was a little over six years ago that my family moved out of the Washington, DC area. After living and working there for almost a decade, it was our home. We had purchased our first home, and one of … Read the rest

Sometimes I watch stuff

Posted 2020/10/12

I think more than anything else this year, I’ve needed escapist entertainment. I avoid cable news at all costs, and I give a thumbs-down review to any shows which let the real world creep too much into storylines. This isn’t … Read the rest

3 Disciplines for Marketing

Posted 2020/10/08

Via Evergreen Media:

Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.

These are

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2020 Manifesto

Posted 2020/10/02

For my friends, colleagues, and family members, it’s probably a weird time to be in my orbit. Everyone has always known me a conservative, a Republican political operative who built a career out of helping Republicans get elected to office. … Read the rest

Inclusive Marketing

Posted 2020/10/01

via Evergreen Media:

As brand marketers, we have a responsibility to our customers to portray humanity fairly (if you are more interested in an unfair portrayal, you should go into political marketing.) We are chronicling the human experience by

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