Presentation is Everything
Via Evergreen Media:
Sometimes I write stuff.
…there are good presentations and bad presentations. Sometimes it’s hard to pinpoint exactly what separates the former from the latter, but you know it when you sit through it.
Tag: marketing
Podcast: Presentation is Everything
In the latest issue of The Green Note, I wrote about improving the quality of your presentations. As usual, there is also a podcast version. Enjoy!
3 Disciplines for Marketing
Via Evergreen Media:
Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app.
These are permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt.
Another thing I originally wrote for The Green Note, my marketing newsletter. I hope it helps my fellow marketers.
Inclusive Marketing
via Evergreen Media:
As brand marketers, we have a responsibility to our customers to portray humanity fairly (if you are more interested in an unfair portrayal, you should go into political marketing.) We are chronicling the human experience by shining light on our beauty, our flaws, and our needs. The stories we tell should be truthful, and the truth is that humanity everywhere is diverse in ways beyond just skin tone.
Check out the rest of the thing I wrote over at my agency. It’s an important topic.